Italy’s Embassy in Tehran presents ‘Italian Design Day 2018’ on Sunday at the Tehran Museum of Contemporary Art. The event is organized in the form of a conference with the motto of ‘Go Greener, Feel Better’, ISNA reported. Iranian architect Arash Ahmadi and Italian entrepreneur and furniture designer, Gaetano Sciolari, will be among lecturers at the event. The Italian Ministry of Foreign Affairs and International Cooperation has placed design at the very core of its promotional strategy that seeks to promote Italy’s cultural and production system through an integrated action combining culture, economy, Italian language and scientific research. The first edition of the Italian Design Day, held last March, involved up to 20,000 design experts in over 100 cities. In 2018, the theme of the Italian Design Day is the relation between design and sustainability, the latter being seen from an economic, social and environmental point of view. The aim is to investigate what the contribution of design could be on nature and the human being. The Italian Design Day 2018 is in tune with the theme selected for the 22nd Triennale International Exhibition, “Broken Nature: Design Takes on Human Survival”, which will take place in Milan from March 1-Sept. 1, 2019. The 2018 edition also continues to support the “Salone del Mobile,” the international design flagship event, which will take place in Milan on April 17-22. Italian Design day conference starts at 10:30 a.m. and will run through 1 p.m. TMoCA is on Kargar Street, between Keshavarz Blvd. and Fatemi Street.
